Christina Lister

Visit: Christina Lister Comms


Describe your business

I am a freelance marketing and communications consultant. I work with museums, heritage sites and arts organisations providing: audits and strategies, training delivery and workshop facilitation and campaign creation and delivery.

What has been your greatest business achievement?

A pivotal moment for me so far has been winning a new business pitch in the spring of 2014. I was still on maternity leave and still finding my feet being self-employed, but drew together a team of other consultants and pitched for the project. Winning it gave me great confidence in my abilities, especially as we were up against much larger and more established consultants.

What made you want to work for yourself?

I have always wanted to work for myself and was simply waiting for the right circumstances. Once I’d built ten years of experience I felt I had enough to draw on to add value to projects and seek my own clients. It took some time to get the right work/life balance and to have the confidence to specialise in a particular area – museums, heritage and the arts - but I now have the flexibility I was looking for.

Why is self-employment so important?

Marketing, communications and audience development have the power to fundamentally transform how the organisations I work with are run. Most small to medium sized businesses I work with however cannot afford a senior in-house marketer, so freelancing provides an experienced but also more flexible and fluid resource for them.