Kelly Gilmour-Grassam

Visit: Making You Content


Describe your business

I’m a freelance copywriter. I’ve got a passion for helping to grow my clients’ businesses – I provide quality copy and tailor it to their branding and goals and sometimes give them support and guidance on content strategy and marketing. I think the personal approach makes me stand out in the industry and I’ve built up a client base quickly since I went full-time in March last year.

What is your greatest business achievement?

My biggest achievement to date was launching the website of my copywriting agency – it’s called Making You Content. I still operate as a freelancer with most of my clients, but I’ve actually taken on six other freelancers to help out when there’s a really heavy workload and the job doesn’t necessarily need too much knowledge of the client. I was also really proud to be recognised by Theo Paphitis on his Small Business Sunday – he tweets about a few up-and-coming small businesses every Sunday and Making You Content was one of them!

What made you want to work for yourself?

I first started out as a freelancer at university. I was writing for a few clients at the same time as studying (and with two waitressing jobs as well!), so that supplemented my finances. I loved the flexibility it brought me and I was fascinated by the fact that you can create your own income if you’re prepared to work for it. I knew for sure when I travelled South America after I graduated – I’ll never forget the experience of being able to travel and freelance at the same time.

Why is self-employment so important?

It’s never been a more exciting time to be a part of the startup and freelancer communities. I’ve noticed that self-starters are getting more recognition, from the Government through to my peers. I’m extremely proud to be part of a community of “do-ers” who work hard to achieve their goals. The copywriting industry in particular seems to be growing in importance; businesses are realising that creating quality content regularly is essential if they’re going to establish their presence online.