Programme

See what is happening at NFD 2021

Pick your stream

The day will centre around three key streams

Finance

Detailed expert insight on financial and legislative matters effecting your freelance business

Winning Work

Make the most of new opportunities and grow your business and personal brand to win more work

Wellbeing

Explore self-care as a freelancer and learn new ways to improve your personal and professional wellbeing

Workshops

At National Freelancers Day we’ll be running three workshops to create interactive and engaging workspaces for you, led by experts in their field. These workshops are designed to help you develop your knowledge and skills to benefit your freelance business, so come with lots of questions to get the most out of these workshops:

PANEL: Freelancing after the pandemic

  • What is the state of self-employment because of the pandemic?
  • Freelancing has always increased during recessions: will this time be different?
  • Government, tax and freelancing: is government discouraging self-employment?
  • What are the other factors affecting self-employment: eg. Courts, Uber case, technology, automation?
  • Remote working: will the shift to home working for employees take away a big incentive for self-employment?
  • Gig economy: will this be a growing issue again after the pandemic?
  • What should government be doing to encourage and support self-employment?

Andy Chamberlain

IPSE, Director of Policy

Finance stream

Detailed expert insight on financial and legislative matters effecting your freelance business.

Self-employed mortgage masterclass

Are you planning on moving forward with your mortgage plans soon? As a first time buyer, home-mover or simply looking to get the best deal on your next remortgage, CMME’s ‘Mortgage Masterclass’ has you covered. Following on from our recent IPSE research we plan on covering the topics you asked for, such as:

  • What to consider when sourcing your mortgage as an independent professional
  • How to get the right mortgage deal for you
  • The mortgage landscape for you post IR35
  • Umbrella vs limited what you need to consider to become mortgage fit

Simon Butler

Head of Mortgage & Protection at CMME

5 common contractual mistakes and how to avoid them

Markel Direct

In this practical session in partnership with Markel Direct, you’ll learn about some of the most common contractual mistakes self-employed professionals make, how to avoid them, and how IPSE member benefits can help. You’ll find out how to:

  • Put in place a contract between you and your client
  • Define a payment schedule with terms that work for you
  • Define project deliverables that avoid ‘scope creep’ and have a process for change requests
  • Protect copyright for original work
  • Identify whether your contract could be inside IR35 

Five steps to protect your freelance business from hackers

In this session, Naq Cyber alongside a very special guest (t.b.a.) will shed a light on freelancer’s cyber risk exposure and explain why your freelance business should take cybersecurity measures to protect against cyber criminals.

Naq Cyber will also give you an understanding of the five cyber security controls that are recommended by the National Cyber Security Centre for SMEs and freelancers in every sector and give you the practical tools to implement them into your business. These cyber security controls are part of Cyber Essentials, a leading cyber security certification for SMEs in the UK.

Nadia Kadhim

CEO, Naq Cyber

IR35: 2 months on

Paul Mason, Markel Tax

Paul Mason

Head of Tax Partnerships at Markel Tax

Saving for Later Life

CMME

Winning work stream

Make the most of new opportunities and grow your business and personal brand to win more work.

Setting, communicating, and increasing your day rate

John Niland - Headshot

Ebony Gayle

Ebony Gayle Communications

How to ACE a first meeting with a client

How good are your sales skills? Opportunities are precious: we want to make the most of them.  A compelling first meeting can open the door to months—often years—of revenue.

In this session, John Niland of Self-Worth Academy outlines a proven value-centred approach, specifically crafted for professionals:

  • How to open a meeting with impact
  • Questions that uncover the value of the work to be done
  • Differentiating yourself by adding value up-front
  • How to discuss budget-guideline before doing a proposal
  • Handling objections e.g. “we have a cheaper alternative”
  • Closing and double-closing the sale

You are encouraged to read this article on Communicating the Value of Your Work prior to the session

John Niland - Headshot

John Niland

Founder, Self-Worth Academy

PANEL: Winning work post-pandemic

As we start to emerge from the pandemic and move into a ‘new normal’ there are many questions and uncertainties ahead. The world has changed dramatically and permanently for all of us. In this session our panel of experts will look at different strategies for winning work post-pandemic.

We will look at:

  • Where the work is post-pandemic
  • Why building your self-confidence is vital
  • How you can stand out as a freelancer
  • How you can use social media to win work
  • How you can leverage your networks to win work
  • Why it’s all about collaboration rather than competition

The session will be chaired by Alison Grade, author The Freelance Bible.

She will be joined by a panel of experts:

  • Matthew Mottola, Author of the Human Cloud, Co-Founder & CEO of Venture L
  • Amrit Singh, Award-Winning Creative Director, Artist & Public Speaker

+ others to be announced

Alison Grade

Author, Speaker and Trainer

Matthew Mottola

Co-Founder & CEO of Venture L

Wellbeing stream

Explore self-care as a freelancer and learn new ways to improve your personal and professional wellbeing.

Master your day with healthy habits

Create Your Best Morning Routine.

Learn how and why to make your mornings work for you rather than against you. Understand the science behind cultivating a proactive state versus falling into a reactive state and how a strong morning routine sets you up for less stressful and more productive day.

Key outcomes: 

  • Why a morning routine is so powerful
  • How it sets you up for a positive and productive day
  • The difference between being in a proactive versus reactive state
  • Locus of control – what it is and why it’s so important
  • Example morning routines of well-known, successful people
  • Examples of what participants can do to start their own morning routine
  • How to create a successful morning routine for yourself
  • Participants leave with a plan for their new morning routine

Kate Horwood

Founder, Kate Horwood Coaching & Consulting

Overcoming your self-doubt

We all struggle with self doubt from time to time, but if it is stopping you getting on with your life and work, then it needs to be tackled.  When you are running your own business, this is even more crucial – because if you lack belief in yourself, then so will others.  I will introduce you to some techniques that will help you to challenge your self doubt, and to be more resilient.  We can do this!

Jo Clift

Owner, Jo Clift Consulting

Diversifying your freelance business

During the pandemic, many of us will have considered a different income stream or pivot to a new freelance career. If not already underway, it’s possible you’re pondering on it. But, where to begin? Jenny will speak from her own experience of re-training as a coach during lockdown to offer advice and tips on making your own pivot to a different area of freelancing while maintaining your current workload. This workshop will also be useful for those new to freelancing and considering whether to diversify or ‘niche’.  Jenny says: “My move to coaching is running alongside work as a writer and podcaster – the juggle of making a sideways move in your freelance career is exciting, and one you can embrace with the right tools. I’ll explain why and how I’ve done it and offer advice on how you can do it, too”. From committing to your pivot through to making it work for your brand, Jenny will share what worked for her. Expect practical tips and personal experience to help you make your next move, too.

Jenny Stallard

Coach, writer and podcaster. Founder ‘Freelance Feels’

 

Workshops

Improving your business practices to make them more inclusive

Gabby Austen-Browne

Co-founder, Diversity Ally

LinkedIn mastery for contractors

Your LinkedIn profile is as important as your CV!

Learn how to write a compelling LinkedIn profile (it’s not what you think) and how to use LinkedIn as a tool for winning work (we’ll discuss some strategies you never thought existed).

LinkedIn has over 760 million members, so recruiters and clients naturally use it as one big pond to fish for and select talent. As a consequence, having a great LinkedIn Profile is not optional, it is essential. In addition, knowing how to proactively sell yourself on LinkedIn can be life changing.

In this fast-paced session, we’ll also be talking about some crucial outside-IR35 tactics.

  • How to get your CV and LinkedIn Profile working together
  • The differences between your CV and LinkedIn profile
  • How to create an attention grabbing Headline
  • What to write in the About section to generate interest
  •  How to develop a networking / winning work strategy
  • The low down on Personal Branding and Thought Leadership
  • How to reach out to 100s of decision makers at the push of a button

This is a live workshop with a Q&A session at the end for you to ask any questions.

Alistair Morris

Head of Sales & Partnerships and Contractor Winning Work Expert

Advanced CV writing for contractors

This exclusive workshop will give you the CV writing blueprint to effectively target both inside and outside-IR35 roles.

If you’re looking to remain a contractor and need to create a CV that promotes your outside-IR35 status yet still wins you work, this workshop is for you, Also ideal if you’re a contractor with one eye on the ‘payrolled’ job market and need a CV that will work for both contract and permanent roles. If your just not getting traction with your current CV and want the blueprint to a CV that will get you more interviews, for better roles that pay more money then join Matt Craven for this interactive session! 

We will provide you with some deep and advanced insights including:

  1. How to define an attention grabbing go-to-market pitch
  2. What’s a value proposition and why every great CV should have one
  3. Using FAB statements to showcase your talents to recruiters and clients
  4. Learn why a high percentage of CVs never get read by a human
  5. Discover the single most effective CV strategy on the planet
  6. How the professionals optimise the information architecture of a CV
  7. Learn the single biggest mistake contractors make on their CV
  8. Why social proofing increases success by 300%

This is a live workshop with Q&A at the end for you to ask questions.

We will provide you with some deep and advanced insights including:

  1. How to define an attention grabbing go-to-market pitch
  2. What’s a value proposition and why every great CV should have one
  3. Using FAB statements to showcase your talents to recruiters and clients
  4. Learn why a high percentage of CVs never get read by a human
  5. Discover the single most effective CV strategy on the planet
  6. How the professionals optimise the information architecture of a CV
  7. Learn the single biggest mistake contractors make on their CV
  8. Why social proofing increases success by 300%

This is a live workshop with Q&A at the end for you to ask questions.

Matt Craven

Managing Director and Contractor Winning Work Expert

IPSE

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Tel: +44 (0)20 8897 9970
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