Programme

See what happened at National Freelancers Day 2022. 

Register today to access all the recordings from the event.

 

Pick a stream

Stream A

Money Matters

Money mindset and financial know-how, financial empowerment for freelancers.

Stream B

Marketing Yourself

How to cut through the noise and stand apart from the competition.

Stream C

Community and Values

How to cut through the noise and stand apart from the competition.

Workshops

At National Freelancers Day we’ll be running workshops to create interactive and engaging workspaces for you, led by experts in their field.

One-to-one guidance

25-minute confidential advice sessions, you can get personalised advice on a variety of topics tailored to freelancers.  Make sure you book your space in plenty of time ahead of the day, through the app.  Sessions available will cover:

  • Insurance
  • Mortgages
  • Wealth management
  • Pensions
  • CV and interview advice
  • IPSE membership

2022 Keynote panel

Making the case for freelancers

12:15 – 12:50

Freelancers play a vital role in the modern economy. They provide an essential, flexible resource to their clients, picking up new skills along the way which they go on to share with new clients. They are the bees which pollinate the flowers. They take on risk so the businesses they work with don’t have to. They sacrifice their own security to help others. Everyone agrees, freelancers are brilliant, right?

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Well, actually … no. For some, freelancers are tax dodgers. For others they are people who cannot get a ‘proper job’. To the unions, well some unions, freelancers are a hidden, exploited workforce that need to be saved (and presumably turned into card carrying employees).

If freelancing is to reach its full potential and be truly valued by policy makers, as it should be, we need to understand where the cynics are coming from and develop coherent arguments for why our freelancers should be cherished. Join our panel at NFD to help us craft the argument.

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Chair: Andy Chamberlain

Director of Policy, IPSE

Speaker: Julia Kermode

Founder, IWORK

Speaker: Albert Azis-Clauson

CEO, Underpinned

Kate Dearden

Speaker: Kate Dearden

Head of Research, Policy and External Relations, Community

2022 Keynote speaker

Doing Good While Being Freelance

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Jo Fairley

Co-founder of Green & Black’s

13:50 – 14:30

Jo will talk about some of the highlights of the Green & Blacks story, the ‘motivational’ talk from her Careers Teacher and the importance of building values into your personal brand & business.

Plus, there’s a stack of chocolate to be won, for the best audience question! What’s not to love?

Stream A

Money Matters

Money mindset and financial know-how, financial empowerment for freelancers.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

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Robin Waite

Founder of Fearless Business

Stop underselling yourself – how to confidently charge more

9:15 – 9:50

How to Create Pricing Strategies for Your Business and Earn More Money with Fewer Clients.

99% business owners adjust their prices once or twice a year or even more rarely than that, and the one thing which stops them from increasing their prices… fear!

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Fear of losing clients or repelling customers that you’ve yet to closed. The reality is that in 99% of the time price is never the real objection. Where many business owners struggle is in having the ability to articulate their value to a potential customer with confidence. Imagine if you had a superpower where the customer already knew how amazing you were, what results you got for your customers and whatever price you gave them they simply said, “Yes!” to without hesitation.

During the talk we’ll be covering:

  • Why it’s important not to discount
  • How too much demand for a product/service can negatively impact a business
  • How increasing your prices stops the ‘Sales Cycle of Doom’
  • Why charging what everyone else charges is a bad idea!
  • The sad facts of Facebook and its impact on Pricing
  • Brief insight into the Money Mindset and Internal Value Systems

Ultimately someone’s got to be the most expensive – so why isn’t it you?

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Fanny Snaith

Certified Money Coach

How to become fearless with finances as a freelancer

10:15 – 10:50

Freelancing means that you need to wear every hat in business. One of the hats that often doesn’t fit well is money. Nobody cares more about your money than you do so your roles as both Chief Financial Officer and Sales Manager is critical to your freelance success.

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Fanny Snaith – Certified Money Coach helps you to understand and overcome the obstacles that get in your way and shows you how to be your very best CFO and be confident and assured when selling.

There will be no looking at numbers, just your mind.

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Thomas George

Head of Marketing, CMME

Reducing your financial stress as an independent professional

11:15 – 11:50

Thomas George, Head of Marketingfor CMME will be addressing the current state of the cost of living and what you can do to alleviate stress in these situations when making large financial decisions as a self-employed individual.

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This session will cover:

  • What is the current state of finances for self-employed
  • Are you set for the future in your finances?
  • How to prepare yourself for a mortgage
  • Should you be investing?
  • Do you have appropriate pension set up
  • How to protect yourself if the worst should happen

Keynote panel

12:15 – 12:50

Making the case for freelancers

Chair: Andy Chamberlain with speakers Albert Azis-Clauson and Julia Kermode

Lunch

12:50 – 13:50

Networking sessions

13:05 – 13:30

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Hosted by Nicole M Louis, strategy mentor.

Keynote speaker

13:50 – 14:30

Doing Good While Being Freelance

Jo Fairley

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Mark Rankin

Head of Markel Law’s Commercial Services team

The ultimate guide to getting paid on time

14:45 – 15:20

Designed for freelancers, contractors and anyone running a small business, this webinar will equip you with the knowledge to maximise your chances of getting paid on time. 

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The webinar will cover:

  • How to use payment milestones for your benefit
  • How to manage scope creep and requoting for work
  • The steps to take when a client hasn’t paid an invoice
  • How to manage the debt recovery process without destroying client relationships
  • Your legal options if an invoice remains unpaid

The webinar will be led by Mark Rankin of Markel Law.

Pensions for the self-employed, everything you need to know

15:45 – 16:20

In this session, we’ll run through everything you need to know to get your pension savings on track.

Read more

We’ll cover:

  1. The key things you need to know about pensions as a freelancer
  2. How to get started with a pension
  3. How to maximise your savings

You’ll come away feeling much more informed and confident about pensions and how to get yours sorted.

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Georgie Burks

Head of Marketing at Penfold

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Aidan Curran

Partnerships Lead at Penfold

Stream B

Marketing Yourself

How to cut through the noise and stand apart from the competition.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

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Datsa Gaille

Founder All Things Decor Ltd.

From £1.50 to 6 figure business – sequins, success and social media!

9:15 – 9:50

In this session Datsa Gaile, will be sharing her inspirational story, success story. She’ll be sharing how one opportunity changed the course of events and how she used TikTok during lockdown, to pivot her business and stay relevant to her industry.

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Karen Webber

Marketing Strategist

How to make marketing feel good!

10:15 – 10:50

Learn how to sell your stuff without selling your soul in this session full of feel-good marketing vibes.

Read more

In this session I’ll help you:

  • Figure out how you can prioritise your marketing efforts based on what you actually enjoy
  • Focus on the elements that have the biggest positive impact – on you, your business, and the wider world.

Finding video ideas your audience will love to watch

11:15 – 11:50

So you know you want to create your own video content, to reach and connect with new audiences of online potential clients (to build your business) – but how do you create standout video? How can you ensure that your content is what gets watched by your ideal client?

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In this session, Jeremy shares valuable ways of uncovering what your ideal clients really want to watch. We will look at how to profile your audience, how to use Google to find real-time data on what is being looked at and searched for, and how that can be made into compelling videos that your target audience will want to watch.

Keynote panel

12:15 – 12:50

Making the case for freelancers

Chair: Andy Chamberlain with speakers Albert Azis-Clauson and Julia Kermode

Lunch

12:50 – 13:50

Networking sessions

13:05 – 13:30

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Hosted by Nicole M Louis, strategy mentor.

Keynote speaker

13:50 – 14:30

Doing Good While Being Freelance

Jo Fairley

Video creating 101 – elementary video making

14:45 – 15:20

Pro video maker and video marketer (with 20+ years of broadcast TV experience) Jeremy Mason shares elementary insights, hints and tips to make sure your videos say the right thing about you.

Read more

In this information packed talk, we will cover the four pillars of successful business video, and a ‘ground level’ look at how you can start making effective video, right now with the smart phone in your pocket.

Will look at lights, camera and most importantly, how you can take action and start creating video that can transform your business for the better.

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Karen Dunbar

Senior Personal Branding Specialist

The art of tailoring your CV for different freelance roles

15:45 – 16:20

Most people are aware that they should change their CV for each job application, but it’s a time-consuming task that can seem like a waste of energy when many advertised jobs are just a fishing exercise.

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The thing is, if you don’t tailor your CV for each application, you are unlikely to be shortlisted. But, what if there was a way to make your CV laser targeted for every application, that takes just minutes, yet practically guarantees an interview?

We’re not talking about basic tactics such as dropping in keywords and phrases (although this helps), we are talking about advanced CV tailoring tactics developed by former headhunters and recruitment industry specialists. Join our exclusive session to learn the 5-step strategy for securing an interview.

Stream C

Community & Values

How to cut through the noise and stand apart from the competition.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

Meera Pandya

Meera Pandya

Founder of MojaKid

Bringing your authenticity and values into your business

9:15 – 9:50

What’s the benefit of bringing your personal blueprint to your business and how do you align your personal values with your business values?

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Meera will be discussing her own experience and exploration of these questions and the incredible benefits of bringing the whole self and true values to your business. The wonderful shift in business and personal growth, development and mental health when she stopped the “Fake It till you Make It” strategy.

Panel

Building a community through your business

10:15 – 10:50

Alison chairs our panel of guest speakers as they discuss the importance of being part of a community as a freelancer. How to sustain a community and how a community can help shape your own business values and vision.

We look at what it takes to build a community as part of your business, with three key community leaders and discuss why freelancers flourish when they connect.

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Alison Grade

Producer, mentors and author

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Jenny Stallard

ACC accredited coach and freelance writer

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Nadine Campell

Founder of ACE Entrepreneurs and The Digital Helpdesk marketing consultancy.

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Zoe Whitman

Business coach, accountant and co-founder of The 6 Figure bookkeeper’s Club.

Session speakers

Chris Armorgie

Samantha Reading

Going solo – what to expect in your first year

15:45 – 16:20

As a contractor in your first year of self-employment, we’ll be sharing some practical advice on what to consider in your first year of going solo.

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Hosted in partnership with IPSE, we will discuss how to identify if your business structure is right for you and what may influence a change in the future.

We will also share tips on how to manage cashflow, discuss the costs you can claim as allowable expenses and provide practical tips on operating tax efficiently.

Keynote panel

12:15 – 12:50

Making the case for freelancers

Chair: Andy Chamberlain with speakers Albert Azis-Clauson and Julia Kermode

Lunch

12:50 – 13:50

Networking sessions

13:05 – 13:30

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Hosted by Nicole M Louis, strategy mentor.

Keynote speaker

13:50 – 14:30

Doing Good While Being Freelance

Jo Fairley

John Niland - Headshot

Julia Payne

2021 IPSE Freelancer Wellbeing Award winner

Health(ier), wealth(ier) and wise(r) – what does good work look like?

14:45 – 15:20

We all know that for many of us freelancers the last 2 years have been tough – some saw work disappear overnight, while others struggled under an impossible workload. Coupled with that, we also know that it’s freelancers who keep the world turning.

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So, as we get used to a new normal, how are WE doing? What does good work look like? What could help us be healthier, wealthier and wiser? And what does it mean to be a good employer?

These are some of the questions Julia will be exploring in this speaker session. Just what the doctor ordered hopefully…

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Matt Craven

Founder and CEO of CVIA

5 things you can do on LinkedIn today to win more work

9:50 – 10:20

Branding, positioning, value propositions, social proofing, search engine optimisation and using marketing techniques to attract more of the RIGHT opportunities.

Read more

This workshop will cover 5 key tactics that you can implement instantly that will help you to…

  • Improve your visibility so you appear higher up in searches
  • Write a profile that compels potential clients to contact you
  • Develop a business development strategy to win more freelance work

If you want to learn how to attract and secure more opportunities, for higher paying freelance roles, join our session at NFD. Attendees are asked to try and attend this session on their latpop and use their phones to action some of the pointers.

Freelancer Wellness Check

10:50 – 11:20

This session for self-employed women will look at finding practical solutions to incorporate into your routine to help you prioritise your wellbeing, in order to create more balance and bring more fulfilment into your working life.

Read more

This interactive session will be based upon our 5 Pillars of Wellness, which include:

  • Professional Life
  • Personal (Family / Relationships) Life
  • Mental Health
  • Physical Health
  • Financial Life
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Rachel Walker Mason

2019 National Freelancer of the Year Winner

Songwriter

Finding your secret super power

14:30 – 15:00

Have you ever wished you had a superpower? Something to help you along in life and set you apart from others?

Read more

Well, the good news is that you DO have a superpower! In this fun and interactive workshop you’ll uncover the unique superpower that you have inside you and figure out how to use it to benefit your business.

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Zoe Thompson

Lifestyle and wellbeing coach

3 key ingredients to making goals happen

16:35 – 16:55

Covering the setting of your goals, the beliefs and mindset to achieve success and how values and purpose are the golden thread.

Full schedule

09:00 – 09:10

Welcome Derek Cribb, CEO, IPSE

09:10 – 09:15

Break

11:50 – 12:15

Break

12:50 – 13:50

13:05 – 13:30

15:20 – 15:45

Break

16:20 – 16:35

Break

16:35 – 16:55

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