Programme

All the latest details about what to expect at NFD 2022

Pick a stream

Stream A

Money Matters

Money mindset and financial know-how, financial empowerment for freelancers.

Stream B

Marketing Yourself

How to cut through the noise and stand apart from the competition.

Stream C

Community and Values

How to cut through the noise and stand apart from the competition.

2022 Keynote

Doing Good While Being Freelance

John Niland - Headshot

Jo Fairley

Co-founder of Green & Black’s

13:50 – 14:30

Jo will talk about some of the highlights of the Green & Blacks story, the ‘motivational’ talk from her Careers Teacher and the importance of building values into your personal brand & business.

Plus, there’s a stack of chocolate to be won, for the best audience question! What’s not to love?

Stream A

Money Matters

Money mindset and financial know-how, financial empowerment for freelancers.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

John Niland - Headshot

Robin Waite

Founder of Fearless Business

Stop underselling yourself – how to confidently charge more

9:15 – 9:50

How to Create Pricing Strategies for Your Business and Earn More Money with Fewer Clients.

99% business owners adjust their prices once or twice a year or even more rarely than that, and the one thing which stops them from increasing their prices… fear!

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Fear of losing clients or repelling customers that you’ve yet to closed. The reality is that in 99% of the time price is never the real objection. Where many business owners struggle is in having the ability to articulate their value to a potential customer with confidence. Imagine if you had a superpower where the customer already knew how amazing you were, what results you got for your customers and whatever price you gave them they simply said, “Yes!” to without hesitation.

During the talk we’ll be covering:

  • Why it’s important not to discount
  • How too much demand for a product/service can negatively impact a business
  • How increasing your prices stops the ‘Sales Cycle of Doom’
  • Why charging what everyone else charges is a bad idea!
  • The sad facts of Facebook and its impact on Pricing
  • Brief insight into the Money Mindset and Internal Value Systems

Ultimately someone’s got to be the most expensive – so why isn’t it you?

John Niland - Headshot

Fanny Snaith

Certified Money Coach

How to become fearless with finances as a freelancer

10:15 – 10:50

Freelancing means that you need to wear every hat in business. One of the hats that often doesn’t fit well is money. Nobody cares more about your money than you do so your roles as both Chief Financial Officer and Sales Manager is critical to your freelance success.

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Fanny Snaith – Certified Money Coach helps you to understand and overcome the obstacles that get in your way and shows you how to be your very best CFO and be confident and assured when selling.

There will be no looking at numbers, just your mind.

Lunch

12:50 – 13:50

Network Session

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

Network Session

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Keynote

13:50 – 14:30

Doing Good While Being Freelance

John Niland - Headshot

Mark Rankin

Head of Markel Law’s Commercial Services team

The ultimate guide to getting paid on time

14:45 – 15:20

Designed for freelancers, contractors and anyone running a small business, this webinar will equip you with the knowledge to maximise your chances of getting paid on time. 

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The webinar will cover:

  • How to use payment milestones for your benefit
  • How to manage scope creep and requoting for work
  • The steps to take when a client hasn’t paid an invoice
  • How to manage the debt recovery process without destroying client relationships
  • Your legal options if an invoice remains unpaid

The webinar will be led by Mark Rankin of Markel Law.

Pensions for the self-employed, everything you need to know

15:45 – 16:20

In this session, we’ll run through everything you need to know to get your pension savings on track.

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We’ll cover:

  1. The key things you need to know about pensions as a freelancer
  2. How to get started with a pension
  3. How to maximise your savings

You’ll come away feeling much more informed and confident about pensions and how to get yours sorted.

John Niland - Headshot

Georgie Burks

Head of Marketing at Penfold

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Aidan Curran

Partnerships Lead at Penfold

Stream B

Marketing Yourself

How to cut through the noise and stand apart from the competition.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

John Niland - Headshot

Datsa Gaille

Founder All Things Decor Ltd.

From £1.50 to 6 figure business – sequins, success and social media!

9:15 – 9:50

In this session Datsa Gaile, will be sharing her inspirational story, success story. She’ll be sharing how one opportunity changed the course of events and how she used TikTok during lockdown, to pivot her business and stay relevant to her industry.

John Niland - Headshot

Karen Webber

Marketing Strategist

How to make marketing feel good!

10:15 – 10:50

Learn how to sell your stuff without selling your soul in this session full of feel-good marketing vibes.

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In this session I’ll help you:

  • Figure out how you can prioritise your marketing efforts based on what you actually enjoy
  • Focus on the elements that have the biggest positive impact – on you, your business, and the wider world.

Session speaker

Finding video ideas your audience will love to watch

11:15 – 11:50

So you know you want to create your own video content, to reach and connect with new audiences of online potential clients (to build your business) – but how do you create standout video? How can you ensure that your content is what gets watched by your ideal client?

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In this session, Jeremy shares valuable ways of uncovering what your ideal clients really want to watch. We will look at how to profile your audience, how to use Google to find real-time data on what is being looked at and searched for, and how that can be made into compelling videos that your target audience will want to watch.

Lunch

12:50 – 13:50

Network Session

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

Network Session

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Keynote

13:50 – 14:30

Doing Good While Being Freelance

Session speaker

Video creating 101 – elementary video making

14:45 – 15:20

Pro video maker and video marketer (with 20+ years of broadcast TV experience) Jeremy Mason shares elementary insights, hints and tips to make sure your videos say the right thing about you.

Read more

In this information packed talk, we will cover the four pillars of successful business video, and a ‘ground level’ look at how you can start making effective video, right now with the smart phone in your pocket.

Will look at lights, camera and most importantly, how you can take action and start creating video that can transform your business for the better.

John Niland - Headshot

Matt Craven

Founder and CEO of CVIA

The art of tailoring your CV for different freelance roles

15:45 – 16:20

Most people are aware that they should change their CV for each job application, but it’s a time-consuming task that can seem like a waste of energy when many advertised jobs are just a fishing exercise.

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The thing is, if you don’t tailor your CV for each application, you are unlikely to be shortlisted. But, what if there was a way to make your CV laser targeted for every application, that takes just minutes, yet practically guarantees an interview?

We’re not talking about basic tactics such as dropping in keywords and phrases (although this helps), we are talking about advanced CV tailoring tactics developed by former headhunters and recruitment industry specialists. Join our exclusive session to learn the 5-step strategy for securing an interview.

Stream C

Community & Values

How to cut through the noise and stand apart from the competition.

Session speaker

Derek Cribb

CEO, IPSE / Keynote

Welcome

9:00 – 9:10

Meera Pandya

Meera Pandya

Founder of MojaKid

Bringing your authenticity and values into your business

9:15 – 9:50

What’s the benefit of bringing your personal blueprint to your business and how do you align your personal values with your business values?

Read more

Meera will be discussing her own experience and exploration of these questions and the incredible benefits of bringing the whole self and true values to your business. The wonderful shift in business and personal growth, development and mental health when she stopped the “Fake It till you Make It” strategy.

Panel

Building a community through your business

10:15 – 10:50

Zoe Whitman, from The 6 Figure Bookkeeper’s Club, joins our panel of guest speakers as they discus the importance of being part of a community as a freelancer. They look at how you sustain a community and how a community can help shape your own business values and vision.

Read more

We look at what it takes to build a community as part of your business, with three key community leaders and discuss why freelancers flourish when they connect.

John Niland - Headshot

Zoe Whitman

Business coach, accountant and co-founder of The 6 Figure bookkeeper’s Club.

John Niland - Headshot

Jenny Stallard

ACC accredited coach and freelance writer

John Niland - Headshot

Nadine Campell

Founder of ACE Entrepreneurs and The Digital Helpdesk marketing consultancy.

Session speakers

Chris Armorgie

Samantha Reading

Going solo – what to expect in your first year

11:15 – 11:50

As a contractor in your first year of self-employment, we’ll be sharing some practical advice on what to consider in your first year of going solo.

Read more

Hosted in partnership with IPSE, we will discuss how to identify if your business structure is right for you and what may influence a change in the future.

We will also share tips on how to manage cashflow, discuss the costs you can claim as allowable expenses and provide practical tips on operating tax efficiently.

Lunch

12:50 – 13:50

Network Session

What makes your freelancing space work?
Read more

The dream vs reality? But what does your workspace really look like and how does it help you work? Informal chat, with fellow freelancers!

Hosted by Pauline Brookes & Clara Emanuel, Moderna

Network Session

I know I’m procrastinating when…
Read more

Freelancers informal chat about what they find themselves getting up to, when they’re avoiding getting started.

Advice, hacks and honest answers.

Keynote

13:50 – 14:30

Doing Good While Being Freelance

John Niland - Headshot

Julia Payne

2021 IPSE Freelancer Wellbeing Award winner

Health(ier), wealth(ier) and wise(r) – what does good work look like?

14:45 – 15:20

We all know that for many of us freelancers the last 2 years have been tough – some saw work disappear overnight, while others struggled under an impossible workload. Coupled with that, we also know that it’s freelancers who keep the world turning.

Read more

So, as we get used to a new normal, how are WE doing? What does good work look like? What could help us be healthier, wealthier and wiser? And what does it mean to be a good employer?

These are some of the questions Julia will be exploring in this speaker session. Just what the doctor ordered hopefully…

Full schedule

09:00 – 09:10

Welcome Derek Cribb, CEO, IPSE

09:10 – 09:15

Break

09:50 – 10:15

Break

10:50 – 11:15

Break

11:50 – 12:15

Break

12:15 – 12:50

Keynote panel

12:50 – 13:50

14:30 – 14:45

Break

15:20 – 15:45

Break

16:20 – 16:35

Break

16:35 – 16:55

Social Event

16:55 – 17:00

The chair’s closing message