Programme

Schedule for National Freelancers Day 2020

What to expect on the day

National Freelancers Day will include presentations, workshops, 1-2-1 sessions and much more!
The day will centre around four key streams

Pick your stream

Wellbeing

Gain knowledge about ways you can maintain and improve your personal wellbeing to help you thrive in the freelance world now and post pandemic.

Winning Work

Learn new techniques about how you can win work and grow your business through successfully promoting yourself.

Finance

Gain insight into how you can take control of your finances and learn new financial skills from industry experts, along with guidance on the latest Coronavirus support.

Taking Charge

Take charge as a freelancer and check you are protecting yourself in the right way especially during these uncertain times.

Wellbeing Stream

18 June 2020

Looking after your mental health when self-employed

10:30 – 11:00

Working for yourself can be mentally challenging especially in the current climate. Join this session with expert speakers Sabrina Bramble and Ewan Main who will discuss what mental health means in our new working environment, why mental health is important at work and how we are all coping during the Corona crisis. Topics include:

  • Survivor guilt and looking after you – why everyone matters, and how you can put actions in place
  • What does mental health at work mean if you don’t have a place of work? – how is mental health at work different for the self-employed
  • Why we haven’t been able to “take it easy” – coronavirus and self-employment
  • Part of your business plan – why it’s essential to think about it, even if you’re feeling fine, and the core basics
  • Why is diversity important in business and how can Black business gain more positive exposure and funding?

Sabrina Bramble, Founder, My Staff Room and Ewan Main, Product Manager, Mental Health at Work – Mind

Women in freelancing – tackling isolation, prioritising wellbeing and thriving in self-employment

13:30 – 14:00

In this workshop we’ll be exploring:

  • The specific challenges women face in freelancing and self-employment.
  • The 5 key pillars of wellbeing – that are essential for you to thrive and find joy as a freelancer.
  • We’ll be identifying what stage of the freelance journey you’re at and what steps to take to progress.
  • How to tackle isolation and loneliness when working for and by yourself.
  • The fundamental things you need to incorporate into your planning to create the lifestyle you want.

Clara Emanuel and Pauline Brookes, Moderna Media

Winning Work Stream

18 June 2020

How to use social media and stay productive

8:35 – 9:05

Internet users spend an average of 2 hours 24 minutes each day using social media, with 8.6 social media accounts each. Since covid-19, there’s been a 47% increase in use of social media. During the working day, social media can be a huge distraction, and many of us feel under pressure to be ‘always on and always present’.

In this session chartered marketer and social media expert, Luan Wise will address these challenges and share her top tips on how to manage social media for your freelance business.

Business growth: balancing value, risk and flexibility

9:30 – 10:00

Finding & maintaining partnerships with clients in the new world. Giving clients confidence projects will be delivered on time & within budget, whilst allowing small consulting firms to develop sustainable revenue streams.

Alison Spackman, Independent Management Consultant

Starting up and surviving in a post pandemic world

14:30 – 15:00

As we all take stock of our business growth plans and career aspirations we look at what lessons that we can learn from some rising stars during the COVID 19 crisis and an action plan for success.

  • How do you adapt your business vision to the new normal?
  • The importance of personal branding and acting creatively with purpose.
  • Essential practical  lessons from start ups and scale ups to help you grow.

Chris Lawson, Samuel Monnie, Hosts of Across the Pond: Marketing Transformed

How to set your fees and increase your revenue

15:30 – 16:00

A value-centred approach to pricing.

In times of crisis, purchasers are very adept at eroding rates and forcing freelancers to discount. In this session, we look at four key skills to protect your revenue in the months ahead:

  •  Setting your fees from the perspective of value vs. time or effort
  • How to deal with the opening question: “how much do your charge”?
  • The four steps in a value-conversation
  • Dealing with objections e.g. “we have someone else who costs less”

 John Niland, Author and Coach, Self-Worth Academy

Politics and the future of freelancing post Covid-19

11:30 – 12:15

IPSE’s policy team will be joined by a panel for a wide-ranging discussion on the latest government announcements affecting the freelance and small business community. From Coronavirus support to tax changes, this conversation will look at political attitudes to freelancers and what the future holds for the way we will all be working long after we recover from the effects of Covid-19.

Andy Chamberlain, Director of Policy

Emma Agyemang, Journalist, Financial Times

Tom Hadley,  Director of Policy and Campaigns, Recruitment and Employment Confederation

Dave Chaplin, CEO, Contractor Calculator

Finance Stream

18 June 2020

The Good Work Plan and the evolving world of work

8:35 – 9:05

The ‘Good Work Plan’ was presented as the ‘government’s vision for the future of the UK labour market’ and was published in response to Matthew Taylor’s Review of Modern Working Practices in 2017. The 6th April 2020 saw some of the proposed changes launched, but given the current climate, you would be forgiven for not knowing the finer details and how they will impact you.

SJD Accountancy will be on your screens to discuss the Good Work Plan changes, to speak wider on the evolving world of work for the self-employed and take a Q&A on any accountancy based questions you may have.

Joanne Harris, Technical Commercial Manager and James Foster, Senior Commercial Manager from SJD Accountancy

Current mortgage trends – what you need to know and how to get ‘mortgage fit’

9:30 – 10:00

Whether you are a first-time buyer, moving home, remortgaging, or just want to know where to start, don’t miss this enlightening session with Simon Butler, CMME’s Head of Mortgages & Protection.  CMME specialise in helping freelancers and self-employed professionals secure the mortgages & financial protection they deserve.  Simon will help demystify the mortgage market – touching on current trends, future predictions and what you need to know when it comes to getting in the best shape to apply for a mortgage.

Managing your money with purpose

10:30 – 11:00

This session will help you learn some basics of financial planning, helping you consider the importance of spending, saving and investing with purpose and how to go about it.

This session will also provide insights and practical tips on financial wellbeing, budgeting, investments, tax, pensions and much more.

Ian Richards, Chartered Financial Planner, Work to Live Financial Planning

Insurance basics: The essential questions answered

13:30 – 14:00

Don’t take the risk!  As a freelancer you need to make sure you have the right insurance in place to give you valuable peace of mind and security.  Join this session to find out the essentials of business insurance, why it’s a must-have for anyone self-employed, and how to prevent claims whilst working remotely.

Paul Aveyard, Head of Digital and Liam Greene, Professional Risks Line Manager, Markel. 

Taking Charge Stream

18 June 2020

Late payments and how to manage debt

14:30 – 15:00

IPSE research has found that two thirds of the self-employed have suffered from late payments. This session will look at what your rights are for chasing up late payment, government measures in place to improve the payment culture, and practical advice on how to prevent and manage debt.

Philip King, Small Business Commissioner and Alasdair Hutchison, Policy Development Manager, IPSE.

Why intellectual property is important to freelancers and the self-employed

15:30 – 16:00

This session will explain what Intellectual Property is and why it is important freelancers and the self-employed. This talk will give an insight into:

  • What it Intellectual Property and why it is important
  • The Intellectual Property Office
  • How each area is relevant to specific industries and freelancer type
  • Creator vs Employer ownership
  • Contracts
  • Non-Disclosure Agreements (especially in relation to pitching to potential clients)
  • Sources of free information and free legal advice

Ziaad Khan, Business & IP Centre Reference and Research Information Specialist, The British Library.

Stream A

Stream B

8:30

Welcome – Matt Searle, Chair, IPSE

8:35 – 9:05

How to use social media and stay productive

The good work plan and the evolving world of work

9:00 – 9:30

Break

9:30 – 10:00

Business growth: balancing value, risk and flexibility

Current mortgage trends – What you need to know and how to get ‘mortgage fit’

10:00 – 10:30

Break

10:30 – 11:00

Looking after your mental health when self-employed

Managing your money with purpose

11:00 – 11:30

Break

11:30 – 12:15

Politics and the future of freelancing post Covid-19 – Plenary session

12:15 – 13:30

Break

13:30 – 14:00

Women in freelancing – tackling isolation, prioritising wellbeing and thriving in self-employment

Insurance basics: The essential questions answered

14:00 – 14:30

Break

14:30 – 15:00

Late payments and how to manage debt

Starting up and surviving in a post pandemic world

15:00 – 15:30

Break

15:30 – 16:00

How to set your fees and increase your revenue

Why intellectual property is important to freelancers and the self-employed

16:00

Close – Derek Cribb, Chief Executive, IPSE

IPSE

Heron House, 10 Dean Farrar Street, London,
SW1H 0DX
Tel: +44 (0)20 8897 9970
hello@ipse.co.uk

© 2020 IPSE Pty Ltd.

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